Views From the Cove
“[I don’t] give a damn for a man that can only spell a word one way.” Bold, and surprising, words coming from one our country’s most famous writers, Mark Twain. With all due respect to Twain, we disagree. In business, spelling is more than the correct ordering of letters on a page – it’s your credibility, your professionalism, and your brand on the line.
“Less hoodies, more lab coats,” said PhRMA President and CEO, Steve Ubl as he smirked at his clever delivery to CNBC anchors. In a crisis situation, companies have the options to stay silent, deny, counterattack or reframe. But, while pharma's reframing media strategy is clear, Ubl’s execution misfired.
During the past several years, the rise of the ‘robo-advisor’ has been swift, and new technology has dramatically altered the landscape of the investment industry. While the changes have presented significant challenges and concerns for advisors, we are now seeing new signs of a resurgence of good old ‘human power.’
Look above. Is that single line of text the reason you’re reading this? We are bombarded by headlines all day, each one attempting to lure us in, tell us about a hot news topic or convince us to buy something. And a bad headline, frankly, is like beautifully staging a house for sale, but doing little to create curb appeal.
Elvis, and content, are both the king. But when it comes to reigning in your industry, blogging will keep your prospects and customers “stuck on you.” With blogging B2B companies experiencing 67% more leads than their blogless counterparts, the value and impact of blogging are evident.
The digital disruption of wealth management is here. In today’s wealth management landscape, there’s more to growing a business than handshakes and passing out business cards. Incorporating digital touch points and social media consistently into efforts will enhance connections and further the conversations that help grow a firm.
