World Cup Ads and the Power of Video Marketing

World Cup Ads and the Power of Video Marketing

The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.

Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.

Special Delivery: B2B Lessons from B2C Subscription Boxes

Special Delivery: B2B Lessons from B2C Subscription Boxes

The home-delivered subscription service market is feeling boxed in.  

In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it?

The truth is, like many other industries, it’s both.

Two Brands Are Better Than One

Two Brands Are Better Than One

The old adage “one plus one equals three,” has proven itself to be remarkably applicable in branding. 

When two brands come together, not as a merger but as a joint partnership, it’s called co-branding. The brands join forces and pool their resources in order to increase brand awareness or reach higher customer value and retention. All it takes is one common factor, either a shared audience or goal, to generate a bigger presence with half the effort spent. Many marketing collaborations are developed between brands occupying similar markets. 

In other cases, seemingly unrelated brands can fuse together to create something powerful. Great things can happen when brands look outside of their own locale and align themselves with unlikely but compatible partners that share similar brand promises. A cross-pollination between two radically different brands could be achieved by:

The Power of Why

The Power of Why

As a creative marketing and communications agency, asking questions is central to who we are and what we do. Practically speaking, questions help us understand our clients and their needs. But, questions play a deeper role than formulating a to do list.

Perhaps the power of questions is best on display through our process of rebranding a business.

At Hencove, a rebrand is an intensely thoughtful process. We believe that in order to create a new look, feel, and story that is authentic to a business, we must first deeply understand who our client is, who they aspire to be, and how they hope to differentiate themselves in their industry.

Semicolon? More like, Semi-confusing

Semicolon? More like, Semi-confusing

Stop us if you’ve heard this one: What did the semicolon get after breaking the grammar law? Two consecutive sentences.

Jokes aside, the dreaded and often misunderstood semicolon has been the cause of much consternation among countless writers, young and old.

Kurt Vonnegut, author of 14 novels, three short story collections, five plays, and five works of non-fiction, famously said of semicolons, “All they do is show you’ve been to college.” 

Well, we’ve been to college. And today we’re going to take you to semicolon school. It’s taking up valuable real estate on your keyboard and now it’s time you learned how to use them, properly. 

When The Odds Are Against You, Remember Mine That Bird

When The Odds Are Against You, Remember Mine That Bird

This upcoming Saturday is the 144th running of horse racing’s most famous event – the Kentucky Derby. Even for the most casual of fans, the tradition, and pomp of Churchill Downs, combined with the thrill of the “greatest two minutes in sports” make for a must-watch event. 

The power of sports is when they transcend beyond a score-keeping, win-loss construct to become a true inspiration for our lives. In 2009, the Kentucky Derby offered just such a moment. That year, on a muddy, sloppy track, a little-known horse, running at long odds to win, made a last-to-first dash into the history books. 

When that horse, Mine That Bird, stormed across the finish, it gave all of us a powerful reminder to think about each time we step to the starting gate.

Making Powerful Points, Without PowerPoint

Making Powerful Points, Without PowerPoint

“We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon,” said Bezos. In fact, Amazon traded presentations for employee written memos long ago. The reason? Bezos believes that not only is it harder to write a six-page memo versus a 20-page presentation, he thinks memos do a better job of delineating what’s important.

While we wouldn’t necessarily suggest ditching PowerPoint entirely, we do encourage Amazon’s way of thinking. By challenging conventions and finding new ways to work and think, we can open our minds to new possibilities, opportunities, and solutions. So, the next time you’re feeling stuck with your presentation, consider the following ideas… 

What to Expect When You’re Expecting

What to Expect When You’re Expecting

Congratulations; it’s a brand! The birth of brands, much like babies, brings excitement, new challenges, and constant responsibility. 

That’s why we call ourselves brand caretakers.  And, we’re here to suggest a few ways to take better care of yours. Much like one’s own children, your brand is both a part of you and a reflection of you. Make sure you care for it every step of the way. 

Putting a Spring Back in your Brand’s Step

Putting a Spring Back in your Brand’s Step

Spring’s arrival brings new energy, and as the sun grows stronger and the light’s angle changes, we begin to see our world anew. It’s the perfect time of year to hold your brand up to that brighter light and see if it still matches the freshness and vibrancy we feel during these warming days. We offer a few ideas for greeting the season and, yes, putting a spring back in your brand’s step.