Sharing Hencove Traditions this Holiday Season

Sharing Hencove Traditions this Holiday Season

Something that brings our team joy year-round is gathering on Tuesdays to test our trivia knowledge, with questions compiled by our Chief Trivia Officer, Tom Scanlon. This holiday season, we decided to share our passion for trivia with our clients and friends in our holiday cards. 

We scoured the internet for branding and marketing related trivia, and created eight unique cards with trivia questions. Want a challenge? Write your guesses down before scrolling to the answers at the bottom of the page. Good luck! 

Ending the Year Right

Ending the Year Right

It’s the end of the year scramble; only a few more days to finish final projects and complete 2018 planning. But, as you wind down for the year, we want to remind you to take time to do one more thing: celebrate. 

Our clients, our partners, our colleagues and friends, work hard throughout the year and give their best to their work. We know that; we’re proud of that. Now, it’s time to reflect.

Six Steps to More Successful Meetings

Six Steps to More Successful Meetings

Each month, the average employee spends 31 hours in unproductive, inefficient meetings. Estimates put that lost productivity in the neighborhood of $30 billion annually.  

Given the number of hours spent in meetings, it’s easy to imagine that people lose their focus. 

But, complaining about meetings isn’t a productive use of time, either. Instead, we recommend a few tips for more effectively planning and hosting productive meetings.

Succeeding at Your Next Media Interview

Succeeding at Your Next Media Interview

For many businesses, a surefire way to build thought leadership and brand awareness among target audiences is through coverage in key media outlets. Landing a hit in an article is an effective, organic way to reach audiences by having them ‘stumble upon’ your ideas in their normal news consumption, rather than forced upon them in an advertisement. 

But, like growing produce, organic does not mean easy; it takes hard work. Convincing a reporter of your expertise is only half the battle. The winning formula comes when a skilled spokesperson delivers meaningful messages at the right time, in the right manner.

Corporate Charity: Big decisions before writing that big check

Corporate Charity: Big decisions before writing that big check

Behind today’s charitable “big checks” there’s so much more than just a signature. No longer is a company’s giving limited to the CEO writing a check, posing for a photo with the recipient organization and walking away. Corporate philanthropy has grown up to become a key component of a company’s brand and mission.

Firing Up the PR Machine

Firing Up the PR Machine

Does public relations really work? Yes, and there’s one simple reason: people trust, and share, news content in ways that they’ll never do with advertisements.

While news consumers don’t trust all news sources, everyone has at least a few outlets that they trust. Whether they’re trade publications, national newspapers, or online news resources, we each have go-to places for information about the world around us.