How a company shares bad news and what it does next can determine the impact on its reputation for years to come. Capital One chose to manage the crisis quietly and internally, handling customer concerns and complaints behind closed doors, but not every company can (or should) follow that approach. Here are some quick tips to proactively share bad news.
You never get a second chance to make a great first impression. Every day, we form lasting impressions on new people, places, and products that we encounter.
Have you ever thought what first impression your business is creating? Is it positive or negative? Well before you’ve finished your first PowerPoint slide or made it halfway through your elevator pitch, a potential client has already formed a view of your company.
Three words make a financial industry marketer’s hair stand up on the back of their neck: social media compliance.
Social media compliance is a relatively straightforward concept: it means following a set of rules when using social media to engage with an audience. Yet in practice, social media compliance isn’t always that simple. Developing and executing an effective social media plan is challenging for any company, and it becomes particularly difficult for brands in highly regulated industries like finance. Marketers need to understand not just best general social media practices, but also the specific regulations and laws that govern how organizations present information in public.
“Never let a friend lose his swagger.”
At first glance, Old Spice’s newest campaign appears to be just another offbeat attempt at selling young men a way to smell better. But a deeper dive into the brand’s latest integrated marketing campaign reveals that the decades old Procter & Gamble consumer brand might be taking a few pages out of the B2B marketing playbook, all while schooling us in our own classroom at the same time.
It’s inescapable. Someone on your social media feeds is looking for a recommendation. Everyone has an opinion or a favorite to share. No, we’re not referring to the latest fad diet, but rather podcasts. Podcasts continue to pop-up regularly and there are a ton to choose from. One recent survey estimates that there are around 700,000 podcasts in circulation with about 30 million individual episodes floating out there.
At the 92nd Scripps National Spelling Bee, Sohum Sukhatankar, 13, received a share of the prize after correctly spelling “pendeloque.” This year, the citizens of his home state of Texas struggled with “beautiful.”
The National Spelling Bee concluded last night in an unprecedented 8-way championship tie, where the contestants spelled words that most of us have likely never heard used in a sentence. The contestants couldn’t get any help when it comes to spelling those tricky words, other than clues like origin and definition.
Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.
From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.