Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.

From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.  

“Your Money or Your Life”: What Google’s Recent Algorithm Update Means for the Healthcare and Financial Industries

 “Your Money or Your Life”: What Google’s Recent Algorithm Update Means for the Healthcare and Financial Industries

Google holds healthcare and financial brands to a higher standard for website content and SEO

When it comes to Search Engine Optimization (SEO), life is getting harder, not easier. In fact, things seem to be getting more difficult and more complicated each year. Yet, at the same time, Google is finding ways to simplify SEO in its never-ending quest to make “SEO tricks” obsolete. That sounds contradictory, but hear us out.

Across the Cove: Seven Books Sparking Inspiration at Hencove

Across the Cove: Seven Books Sparking Inspiration at Hencove

“What’s your story?”

Here at Hencove we’re storytellers; we help brands find their own voice, craft their story, and engage audiences. Of course, as storytellers, we always enjoy and seek out a good story – which got us thinking. So, we decided to compile our recent favorite books into a list in our newest edition of “Hencove Recommends.”

“A Coke is a Coke,” but is it worth $5M?

“A Coke is a Coke,” but is it worth $5M?

Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

Copywriting: When less is more

Copywriting: When less is more

“For sale: Baby shoes, never worn.”

The above sentence is attributed to Ernest Hemingway, who allegedly bet his friends that he could write an entire story in just six words. As the apocryphal story goes, he wrote the one-sentence story on a bar napkin, passed it around, and promptly collected his winnings.

Regardless of whether Hemingway wrote that story, it reminds us of an important writing maxim: longer does not always equal better.