advertising

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.

From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.  

“A Coke is a Coke,” but is it worth $5M?

“A Coke is a Coke,” but is it worth $5M?

Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

Halloween’s Best Candy Brands

Halloween’s Best Candy Brands

Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.

Google Ads is Making ‘Exact Match’ Less Exact for Search Term Targeting

Google Ads is Making ‘Exact Match’ Less Exact for Search Term Targeting

Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.

World Cup Ads and the Power of Video Marketing

World Cup Ads and the Power of Video Marketing

The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.

Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.

Two Brands Are Better Than One

Two Brands Are Better Than One

The old adage “one plus one equals three,” has proven itself to be remarkably applicable in branding. 

When two brands come together, not as a merger but as a joint partnership, it’s called co-branding. The brands join forces and pool their resources in order to increase brand awareness or reach higher customer value and retention. All it takes is one common factor, either a shared audience or goal, to generate a bigger presence with half the effort spent. Many marketing collaborations are developed between brands occupying similar markets. 

In other cases, seemingly unrelated brands can fuse together to create something powerful. Great things can happen when brands look outside of their own locale and align themselves with unlikely but compatible partners that share similar brand promises. A cross-pollination between two radically different brands could be achieved by: