advertising

Old Spice and a One-Pager?: Consumer Brands Taking B2B Notes

Old Spice and a One-Pager?: Consumer Brands Taking B2B Notes

“Never let a friend lose his swagger.”

At first glance, Old Spice’s newest campaign appears to be just another offbeat attempt at selling young men a way to smell better. But a deeper dive into the brand’s latest integrated marketing campaign reveals that the decades old Procter & Gamble consumer brand might be taking a few pages out of the B2B marketing playbook, all while schooling us in our own classroom at the same time.

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.

From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.  

“A Coke is a Coke,” but is it worth $5M?

“A Coke is a Coke,” but is it worth $5M?

Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

Halloween’s Best Candy Brands

Halloween’s Best Candy Brands

Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.

Google Ads is Making ‘Exact Match’ Less Exact for Search Term Targeting

Google Ads is Making ‘Exact Match’ Less Exact for Search Term Targeting

Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.

World Cup Ads and the Power of Video Marketing

World Cup Ads and the Power of Video Marketing

The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.

Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.