marketing

Everything in Moderation, Even Marketing

Everything in Moderation, Even Marketing

BY DANIEL BLACK
Growing up, my parents had a simple adage when it came to healthy eating for me and my five sibs: everything in moderation. Then again, I’ve been known to dip Fig Newtons (Fat Free!) in guacamole, so my eating habits probably aren’t worth emulating.  Despite that, I’d argue there are five lessons that can be applied from healthy living to healthy marketing.

Renaming Your Business is a Big Deal: Five Reasons to Go for It

Renaming Your Business is a Big Deal: Five Reasons to Go for It

We’ve all heard (read: rolled our eyes at) an over-the-top quote about inspiring “change” in our lives, but deep down we know that change can be good, and sometimes even necessary. If your organization is considering a major brand change such as renaming, it’s important to do it the right way and for the right reasons.