After awareness, the next step in the branding lifecycle is to engage key stakeholders. The difference between awareness and engagement is the difference between talking to someone and speaking with them. Key channels include:
Social – Social media isn’t just for kids or direct-to-consumer businesses. In fact, the majority of industries and businesses, even in the B2B space, have embraced social media as a communication channel to interact with clients and prospects. The choice is simple: communicate with your stakeholders on their terms, or let one of your competitors do it.
Blog – Have something to say, but not sure where to say it? Start with a blog. It can be a great avenue to reach interested followers to share industry insights and latest trends. With a clearly articulated roadmap for the blog, this channel can yield positive results for engaging stakeholders.
Content – In today’s environment, content marketing is the flavor-of-the-moment. Though the fad may fade, content will remain a core element to a thought leadership marketing campaign. Whitepapers, magazines, issue papers, op-eds, e-newsletters, and more, all serve to promote your brand and engage stakeholders.
Events & Shows – Like any marketing tool, events and tradeshows are an extension of your brand and should reflect your values, mission and purpose from to the smallest detail and up to the biggest ideas. Engaging with stakeholders through events can be a powerful way to connect with them bypassing barriers existent within other environments.
Email Marketing – Whether promotional, informational or educational, email marketing remains a vital tool for engaging with stakeholders. But blasting out messages at random is not a strategy. Respecting your audience’s communication preferences and designing your outreach around their desires is a central tenet to success.
Connect with your audience through Hencove Marketing.