content marketing

Where Does ‘Going Viral’ Fit into the Diffusion of Innovations?

Where Does ‘Going Viral’ Fit into the Diffusion of Innovations?

Hint: It doesn’t. 

In our digital, post-microwave, post-dialup internet age, we expect ideas to come fast and solutions to come faster. After all, just one search of “going viral” in Google yields a mere 11,600,000 results in just 0.55 seconds.

In many ways, this mindset has carried over into the business world. We put up billboards and expect customers to roll in. One whitepaper will rock the industry. Hockey-stick growth, people.

Everyone’s innovating and everyone wants to go viral. 

This phenomenon of the lightning-fast spread of information is beautiful. But, age-old marketing theories and principles still work in 2018. They serve to realign our expectations with reality, while teaching us to appreciate the milestones along the way. 

The Benefits, and Power, of Social Media

The Benefits, and Power, of Social Media

The power of social media cannot be overstated. From overthrowing repressive governments to exposing environmental risks, to helping locate people in crisis, social media has the ability to shine a light on the world. 

Given social media’s strength, it shouldn’t come as a surprise that it can even help nurture and develop leads in the business-to-business sales process. Eighty percent of leads in the B2B world come from LinkedIn.

Yet, despite the success of social media, and LinkedIn in particular, many businesses and professionals are hesitant to dip their toes in the water. Why? That’s hard to say. But, what we do know is that the more you put into LinkedIn, the more you will get out.

Patients as Consumers: Understand Purchasing Patterns to Drive Loyalty

Patients as Consumers: Understand Purchasing Patterns to Drive Loyalty

Healthcare is an industry prone to change. Patient populations evolve constantly as new generations bring new habits, values, expectations and needs. For healthcare providers, keeping pace is a challenge. 

Whether we like it or not, today’s patients are consumers. Healthcare orgniazations need to recognize this and ask themselves the question: how can we create customer loyalty?