B2B

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Does LinkedIn work for businesses?: Putting LinkedIn to Work in the B2B World

Looking for a job? LinkedIn. Looking for a new client? LinkedIn. Looking for investors? LinkedIn. Looking for professional services to support your business? LinkedIn.

From its nascent days in 2002, LinkedIn has come a long way. It’s now the de facto job-networking-sales-recruiting platform across most industries. Acknowledging that your current and prospective colleagues and clients are on LinkedIn, the question is: how can you utilize LinkedIn better to grow your business? Keep reading.  

Special Delivery: B2B Lessons from B2C Subscription Boxes

Special Delivery: B2B Lessons from B2C Subscription Boxes

The home-delivered subscription service market is feeling boxed in.  

In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it?

The truth is, like many other industries, it’s both.

The Benefits, and Power, of Social Media

The Benefits, and Power, of Social Media

The power of social media cannot be overstated. From overthrowing repressive governments to exposing environmental risks, to helping locate people in crisis, social media has the ability to shine a light on the world. 

Given social media’s strength, it shouldn’t come as a surprise that it can even help nurture and develop leads in the business-to-business sales process. Eighty percent of leads in the B2B world come from LinkedIn.

Yet, despite the success of social media, and LinkedIn in particular, many businesses and professionals are hesitant to dip their toes in the water. Why? That’s hard to say. But, what we do know is that the more you put into LinkedIn, the more you will get out.

Breaking Through B2B Healthcare Buzzwords

Breaking Through B2B Healthcare Buzzwords

From ACA (Affordable Care Act) to ZD (Zero Defects), healthcare has long been known as an “acronym rich” industry. But, among business communications, it’s also known for something else: buzzwords.

The problem with buzzwords, in healthcare and other industries, isn’t that everyone is using them. The problem is, they’re poorly defined, and everyone is using the same words to mean different things.