Views From the Cove
“For sale: Baby shoes, never worn.”
The above sentence is attributed to Ernest Hemingway, who allegedly bet his friends that he could write an entire story in just six words. As the apocryphal story goes, he wrote the one-sentence story on a bar napkin, passed it around, and promptly collected his winnings.
Regardless of whether Hemingway wrote that story, it reminds us of an important writing maxim: longer does not always equal better.
New Year’s Resolutions come in many shapes and sizes. Eat less. Exercise more. Sleep better. Be more positive. We’d like to add another for your consideration: adding Google Tag Manager (GTM) to your website. Consider this a quick, crash course on the topic.
Increasing in popularity in recent years, tag management tools have become a best-practice tool to deploy on websites.
Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.
Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.
The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.
Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.
The home-delivered subscription service market is feeling boxed in.
In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it?
The truth is, like many other industries, it’s both.
