For many businesses, a surefire way to build thought leadership and brand awareness among target audiences is through coverage in key media outlets. Landing a hit in an article is an effective, organic way to reach audiences by having them ‘stumble upon’ your ideas in their normal news consumption, rather than forced upon them in an advertisement.
But, like growing produce, organic does not mean easy; it takes hard work. Convincing a reporter of your expertise is only half the battle. The winning formula comes when a skilled spokesperson delivers meaningful messages at the right time, in the right manner.