Our Latest & Greatest Ideas

In our digital, post-microwave, post-dialup internet age, we expect ideas to come fast and solutions to come faster. After all, just one search of “going viral” in Google yields a mere 11,600,000 results in just 0.55 seconds.

"And the Oscar goes to…" These five words are familiar to all of us and for some, we even dream to hear our name accompany them one day. At the 90th Academy Awards, Jordan Peele fulfilled his dream and made history doing so.

Have you ever thought about how your brand would react if something went wrong? The reality is, it's not a question of if, but a matter of when. Any effective crisis communications response includes a thoughtful apology. Well, in February, bad news hit KFC as hundreds of UK-based franchises closed their doors when they ran out of their main ingredient: chicken. The apology was an instant hit among consumers, the media, and professional marketers, and it's easy to see why.