The Super Bowl can be a career-defining moment. For coaches, players, and even halftime performers, it's truly a make or break moment. Every second counts. The lights shine equally bright for the commercials aired during the Super Bowl, and those responsible for their creation. This year, NBC will average more than $5 million for a 30-second spot, equivalent to 10 times the cost of a comparable ad in the 2016 World Series. But, what about business-to-business companies? Is the level of exposure worth $5 million?
Something that brings our team joy year-round is gathering on Tuesdays to test our trivia knowledge, with questions compiled by our Chief Trivia Officer, Tom Scanlon. This holiday season, we decided to share our passion for trivia with our clients and friends in our holiday cards.
It’s the end of the year scramble; only a few more days to finish final projects and complete 2018 planning. But, as you wind down for the year, we want to remind you to take time to do one more thing: celebrate. Our clients, our partners, our colleagues and friends, work hard throughout the year and give their best to their work. We know that; we’re proud of that. Now, it’s time to reflect.