Our Latest & Greatest Ideas

This upcoming Saturday is the 144th running of horse racing’s most famous event – the Kentucky Derby. Even for the most casual of fans, the tradition, and pomp of Churchill Downs, combined with the thrill of the “greatest two minutes in sports” make for a must-watch event. The power of sports is when they transcend beyond a score-keeping, win-loss construct to become a true inspiration for our lives. In 2009, the Kentucky Derby offered just such a moment. That year, on a muddy, sloppy track, a little-known horse, running at long odds to win, made a last-to-first dash into the history books. When that horse, Mine That Bird, stormed across the finish, it gave all of us a powerful reminder to think about each time we step to the starting gate.

“We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon,” said Bezos. In fact, Amazon traded presentations for employee written memos long ago. The reason? Bezos believes that not only is it harder to write a six-page memo versus a 20-page presentation, he thinks memos do a better job of delineating what’s important. While we wouldn’t necessarily suggest ditching PowerPoint entirely, we do encourage Amazon’s way of thinking. By challenging conventions and finding new ways to work and think, we can open our minds to new possibilities, opportunities, and solutions. So, the next time you’re feeling stuck with your presentation, consider the following ideas…

Congratulations; it’s a brand! The birth of brands, much like babies, brings excitement, new challenges, and constant responsibility. That’s why we call ourselves brand caretakers. And, we’re here to suggest a few ways to take better care of yours. Much like one’s own children, your brand is both a part of you and a reflection of you. Make sure you care for it every step of the way.