Our Latest & Greatest Ideas

Congratulations; it’s a brand! The birth of brands, much like babies, brings excitement, new challenges, and constant responsibility. That’s why we call ourselves brand caretakers. And, we’re here to suggest a few ways to take better care of yours. Much like one’s own children, your brand is both a part of you and a reflection of you. Make sure you care for it every step of the way.

Spring’s arrival brings new energy, and as the sun grows stronger and the light’s angle changes, we begin to see our world anew. It’s the perfect time of year to hold your brand up to that brighter light and see if it still matches the freshness and vibrancy we feel during these warming days. We offer a few ideas for greeting the season and, yes, putting a spring back in your brand’s step.

When Allbirds launched in March 2016, it burst onto the scene with the promise to disrupt the athletic shoe industry. In the beginning, this San Francisco-based company sold just one simple shoe design made from simple materials: Merino wool. The company’s idea was that all major shoe brands were too focused on flashy logos and man-made synthetics that were bad for the environment. Allbirds promised a product that cut through the noise with a minimalist design made from natural, renewable materials. For us, what’s more interesting than the product itself is how this simple, understated brand generated awareness without the million-dollar television spots, celebrity spokespeople, or other flashy marketing techniques we’ve all come to expect from athletic and lifestyle shoe brands. What Allbirds may lack in high-profile campaigns, it more than makes up for them through the power of storytelling.