Our Latest & Greatest Ideas

When Allbirds launched in March 2016, it burst onto the scene with the promise to disrupt the athletic shoe industry. In the beginning, this San Francisco-based company sold just one simple shoe design made from simple materials: Merino wool. The company’s idea was that all major shoe brands were too focused on flashy logos and man-made synthetics that were bad for the environment. Allbirds promised a product that cut through the noise with a minimalist design made from natural, renewable materials. For us, what’s more interesting than the product itself is how this simple, understated brand generated awareness without the million-dollar television spots, celebrity spokespeople, or other flashy marketing techniques we’ve all come to expect from athletic and lifestyle shoe brands. What Allbirds may lack in high-profile campaigns, it more than makes up for them through the power of storytelling.

In our digital, post-microwave, post-dialup internet age, we expect ideas to come fast and solutions to come faster. After all, just one search of “going viral” in Google yields a mere 11,600,000 results in just 0.55 seconds.

"And the Oscar goes to…" These five words are familiar to all of us and for some, we even dream to hear our name accompany them one day. At the 90th Academy Awards, Jordan Peele fulfilled his dream and made history doing so.