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In this day and age, when news can go viral instantly, organizations need to be ready to respond to a crisis not only efficiently, but quickly too. Not all crises are the created equal; each is different and presents a unique set of challenges. But they can be avoided. How can you and your company prepare?

Behind today’s charitable “big checks” there’s so much more than just a signature. No longer is a company’s giving limited to the CEO writing a check, posing for a photo with the recipient organization and walking away. Corporate philanthropy has grown up to become a key component of a company’s brand and mission.

Whether you refer to it as “touching base,” “circling back” or just a “quick reminder,” following up is a part of business, and life. Sending and receiving a follow-up email can be annoying. The recipient hates to get one and the sender wishes they didn’t have to write the message. It is a Catch-22 for everyone involved.