Our Latest & Greatest Ideas

When was the last time you had a Kodak moment? Or sent a BBM on Blackberry? Or ate at a Quiznos? These brands are headed towards extinction. Why? Largely because they didn't spend enough time asking questions. They were busy telling others what they needed. Quiznos neglected the trend of consumer choice with pre-designed, hot-only subs. Blackberry was convinced consumers wanted traditional keyboards on mobile devices. Kodak discredited the appeal of digital film. In journalism, there's an expression, "Show, don't tell." In branding, the expression should be, "Listen, don't talk."

The Super Bowl can be a career-defining moment. For coaches, players, and even halftime performers, it's truly a make or break moment. Every second counts. The lights shine equally bright for the commercials aired during the Super Bowl, and those responsible for their creation. This year, NBC will average more than $5 million for a 30-second spot, equivalent to 10 times the cost of a comparable ad in the 2016 World Series. But, what about business-to-business companies? Is the level of exposure worth $5 million?

Something that brings our team joy year-round is gathering on Tuesdays to test our trivia knowledge, with questions compiled by our Chief Trivia Officer, Tom Scanlon. This holiday season, we decided to share our passion for trivia with our clients and friends in our holiday cards.