Our Latest & Greatest Ideas

Here at Hencove, we are fortunate to work with many businesses in the healthcare industry craft and share their brand stories. To be effective, we rely on a deep understanding of the industry and competitive landscape. And to stay sharp we’re constantly reading, listening, and asking questions. Recently, we sat down with Chi Huang, MD, Associate Chief Medical Officer at Lahey Hospital – Burlington in Massachusetts to get his thoughts on the healthcare industry.

When thinking of direct mail, you may think of the magazines, postcards, and promotional letters that end up in the round file. While some pieces of direct mail are destined for the trash, the marketing channel is far from irrelevant. Direct mail is making a comeback, and for good reason.

Spoiler alert: the answer is no. Business cards are definitely not obsolete, but they’re certainly not the networking currency that they used to be, either. So the question isn’t really whether people still use business cards or not. The question is how they use them.