Our Latest & Greatest Ideas

Does public relations really work? Yes, and there’s one simple reason: people trust, and share, news content in ways that they’ll never do with advertisements. While news consumers don’t trust all news sources, everyone has at least a few outlets that they trust. Whether they’re trade publications, national newspapers, or online news resources, we each have go-to places for information about the world around us.

The power of social media cannot be overstated. From overthrowing repressive governments to exposing environmental risks, to helping locate people in crisis, social media has the ability to shine a light on the world.&nbsp;Given social media’s strength, it shouldn’t come as a surprise that it can even help nurture and develop leads in the business-to-business sales process. <a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin">Eighty percent of leads</a> in the B2B world come from LinkedIn.Yet, despite the success of social media, and LinkedIn in particular, many businesses and professionals are hesitant to dip their toes in the water. Why? That’s hard to say. But, what we do know is that the more you put into LinkedIn, the more you will get out.

Here at Hencove, we are fortunate to work with many businesses in the healthcare industry craft and share their brand stories. To be effective, we rely on a deep understanding of the industry and competitive landscape. And to stay sharp we’re constantly reading, listening, and asking questions. Recently, we sat down with Chi Huang, MD, Associate Chief Medical Officer at Lahey Hospital – Burlington in Massachusetts to get his thoughts on the healthcare industry.