Our Latest & Greatest Ideas

"And the Oscar goes to…" These five words are familiar to all of us and for some, we even dream to hear our name accompany them one day. At the 90th Academy Awards, Jordan Peele fulfilled his dream and made history doing so.

Have you ever thought about how your brand would react if something went wrong? The reality is, it's not a question of if, but a matter of when. Any effective crisis communications response includes a thoughtful apology. Well, in February, bad news hit KFC as hundreds of UK-based franchises closed their doors when they ran out of their main ingredient: chicken. The apology was an instant hit among consumers, the media, and professional marketers, and it's easy to see why.

Every now and then, there comes a good ad that breaks out of the four television walls and into popular culture. These ads grab our attention, and stay with us, for many reasons. They captivate us visually. They offer refreshing candor. Or, perhaps it's an annoying-but-catchy jingle that we can't forget. Others still stick with us because of their poignant messages. It's for the latter reason that a 2002 Saturn ad began recirculating recently. But, not for the message you'd think.