Our Latest & Greatest Ideas

Whether you’re preparing for your first or your 100th interview, interviews can be stress-inducing – but they don’t have to be. Careful preparation and practice can help you float to the top in a sea of candidates. Consider these tips to nail your next job interview.

Each month, the average employee spends 31 hours in unproductive, inefficient meetings. Estimates put that lost productivity in the neighborhood of $30 billion annually. Given the number of hours spent in meetings, it’s easy to imagine that people lose their focus. But, complaining about meetings isn’t a productive use of time, either. Instead, we recommend a few tips for more effectively planning and hosting productive meetings.

For many businesses, a surefire way to build thought leadership and brand awareness among target audiences is through coverage in key media outlets. Landing a hit in an article is an effective, organic way to reach audiences by having them ‘stumble upon’ your ideas in their normal news consumption, rather than forced upon them in an advertisement. But, like growing produce, organic does not mean easy; it takes hard work. Convincing a reporter of your expertise is only half the battle. The winning formula comes when a skilled spokesperson delivers meaningful messages at the right time, in the right manner.