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Just as LinkedIn is a powerful tool for individuals to grow their personal networks, companies are quickly recognizing the applicability of LinkedIn to help grow a brand’s presence and platform. Through both organic and paid options, LinkedIn offers businesses the opportunity to connect with new audiences and create deeper engagement with existing contacts.

As we observe Black History Month, we are celebrating Black professionals both past and present, to not just honor their color, but also their contributions to advancing the communications field. By bridging the past to the present, we can look towards a promising future.

Is your current website your ideal front door? Does the exterior of your house match what’s on the inside? Does the outside say shabby chic and your interior is formal and elegant? At Hencove, we’ve worked on our fair share of websites. Each one is unique in its own way, yet we see the same challenges pop up that repeatedly complicate the process. We highlight a few key questions to answer before diving into a website revamp to help you deliver an improved website that embodies your brand.