Our Latest & Greatest Ideas

Every generation of the workforce has its own distinct buying patterns and brand expectations. But capturing the attention of Boomers, Gen Z’s, and everyone in between can be a delicate balance of emojis, emails, and engaging content. As you look to tailor your marketing strategy to your target audience, it’s important to understand which tactics best resonate with each generation.

Public Relations. Media Relations. Publicity. Thought Leadership. Whatever we call it, it’s clear that PR plays a crucial role in maintaining a positive reputation, building brand recognition, establishing a company or individual as a thought leader, and even managing through times of crisis. But finding the right recipe to boost your brand’s visibility can be challenging. That’s why finding the perfect PR partner is key to your success.

A recent LinkedIn post claimed that ChatGPT is like a free employee. Disclaimer: if you know how to use it properly. After our eyes stopped rolling, we thought, what if ChatGPT was a colleague at Hencove—and how would we rate their performance during an annual review? So, without further ado, we’re pleased to introduce you to our newest colleague, Rob Ott, a three-month-old chatbot.