Our Latest & Greatest Ideas

We’ve all heard (read: rolled our eyes at) an over-the-top quote about inspiring “change” in our lives, but deep down we know that change can be good, and sometimes even necessary. If your organization is considering a major brand change such as renaming, it’s important to do it the right way and for the right reasons.

Just as LinkedIn is a powerful tool for individuals to grow their personal networks, companies are quickly recognizing the applicability of LinkedIn to help grow a brand’s presence and platform. Through both organic and paid options, LinkedIn offers businesses the opportunity to connect with new audiences and create deeper engagement with existing contacts.

As we observe Black History Month, we are celebrating Black professionals both past and present, to not just honor their color, but also their contributions to advancing the communications field. By bridging the past to the present, we can look towards a promising future.