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Like contributing to your retirement fund is an assurance of a financially stable future, marketing is a necessary investment in the long-term health of your brand and business. In both cases, the reward doesn’t come without a little risk. Not sure where to start? Let’s review how a retirement investing strategy can teach us a thing or two about investing in marketing.

The scales have finally tipped in 2021 with video going from a nice-to-have to commonplace occurrence in a marketer’s toolbox. More than 80% of marketers surveyed said that they used videos to effectively generate leads and increase sales in 2021.

We’ve all heard (read: rolled our eyes at) an over-the-top quote about inspiring “change” in our lives, but deep down we know that change can be good, and sometimes even necessary. If your organization is considering a major brand change such as renaming, it’s important to do it the right way and for the right reasons.