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Olivia Armstrong was a stellar marketer at Hencove, serving as a trusted advisor to our clients for nearly six years and has remained in close relationship with our team since leaving the ‘Cove. I had the pleasure of sitting down with Olivia recently to chat about all the things—why she chose marketing, how agency life prepared her for the corporate world, her experiences with DE&I in a professional setting, what excites her about the future of marketing, and much more.

Growing up, my parents had a simple adage when it came to healthy eating for me and my five sibs: everything in moderation. Then again, I’ve been known to dip Fig Newtons (Fat Free!) in guacamole, so my eating habits probably aren’t worth emulating. Despite that, I’d argue there are five lessons that can be applied from healthy living to healthy marketing.

Like contributing to your retirement fund is an assurance of a financially stable future, marketing is a necessary investment in the long-term health of your brand and business. In both cases, the reward doesn’t come without a little risk. Not sure where to start? Let’s review how a retirement investing strategy can teach us a thing or two about investing in marketing.