Our Latest & Greatest Ideas

Sales teams are facing unprecedented challenges when it comes to fostering relationships and inking contracts during this time. Prospects are still looking to engage, but in a different way than before. Though the transition may involve a bit of a learning curve now, there can be long-term benefits when you’re confident in building relationships both in-person and online. While the art of the pitch is a tool that regularly needs sharpening, virtual sales—whether via Zoom, Microsoft Teams, or Google Meet—can present a set of unique challenges. Fortunately, many of the same approaches that you bring to an in-person pitch will serve you well while conducting a virtual one.

This summer, we’re excited to welcome two new interns to the Hencove team. Katie Mahoney is a recent graduate of Fairfield University where she studied communications and marketing. We spoke with Katie about why she’s chosen a career in marketing, what it’s like to graduate during a pandemic and how she has adapted to a virtual internship.

This summer, we’re excited to welcome two new interns to the Hencove team. Emily Snisarenko joins the ‘Cove as a rising junior at Boston University, studying public relations. We chatted with Emily about what sparked her interest in marketing, how she’s navigating student life during a pandemic and what she hopes to learn this summer.