Our Latest & Greatest Ideas

Each year, marketers report adopting new tactics and techniques to achieve their goals. Keeping up with the latest trends is one way to stay ahead of your competitors—80% of marketers agree that the art of marketing has changed more in the past three years than in the previous 50 years. Let that sink in. If you’re still doing the same things you did a few years ago, it’s time to revisit your overall program and see what’s missing. We’ve reviewed what’s happening out there and want to highlight four trends we recommend exploring in 2023.

Olivia Armstrong was a stellar marketer at Hencove, serving as a trusted advisor to our clients for nearly six years and has remained in close relationship with our team since leaving the ‘Cove. I had the pleasure of sitting down with Olivia recently to chat about all the things—why she chose marketing, how agency life prepared her for the corporate world, her experiences with DE&I in a professional setting, what excites her about the future of marketing, and much more.

Growing up, my parents had a simple adage when it came to healthy eating for me and my five sibs: everything in moderation. Then again, I’ve been known to dip Fig Newtons (Fat Free!) in guacamole, so my eating habits probably aren’t worth emulating. Despite that, I’d argue there are five lessons that can be applied from healthy living to healthy marketing.