Our Latest & Greatest Ideas

Growing up, my parents had a simple adage when it came to healthy eating for me and my five sibs: everything in moderation. Then again, I’ve been known to dip Fig Newtons (Fat Free!) in guacamole, so my eating habits probably aren’t worth emulating. Despite that, I’d argue there are five lessons that can be applied from healthy living to healthy marketing.

Like contributing to your retirement fund is an assurance of a financially stable future, marketing is a necessary investment in the long-term health of your brand and business. In both cases, the reward doesn’t come without a little risk. Not sure where to start? Let’s review how a retirement investing strategy can teach us a thing or two about investing in marketing.

The scales have finally tipped in 2021 with video going from a nice-to-have to commonplace occurrence in a marketer’s toolbox. More than 80% of marketers surveyed said that they used videos to effectively generate leads and increase sales in 2021.