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A recent LinkedIn post claimed that ChatGPT is like a free employee. Disclaimer: if you know how to use it properly. After our eyes stopped rolling, we thought, what if ChatGPT was a colleague at Hencove—and how would we rate their performance during an annual review? So, without further ado, we’re pleased to introduce you to our newest colleague, Rob Ott, a three-month-old chatbot.

As marketers, we have acutely high expectations for brands on Super Bowl Sunday. After all, we know the stakes are high for brands to make the most of being on the big stage. While we went into the night optimistic about this year’s contenders, overall, we left wanting more … humor, wonder, emotion…anything! Nonetheless, a few standouts had us chuckling, crying, and scratching our heads.

If you’re looking for a marketing agency to augment or supplement your team, you need to start by asking the right questions. Whatever the answers may be, you’ll feel more confident when it comes time to decide. If you’re on the hunt for a B2B marketing agency, ask these seven questions before signing on the dotted line.