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Healthcare is an industry prone to change. Patient populations evolve constantly as new generations bring new habits, values, expectations and needs. For healthcare providers, keeping pace is a challenge. Whether we like it or not, today’s patients are consumers. Healthcare orgniazations need to recognize this and ask themselves the question: how can we create customer loyalty?

Not surprisingly, we get asked a lot, “Does my major matter?” Inquiring college students want to know what’s going to set them up for a successful career in marketing. And, nervous parents ask with the hope of keeping their kids out of the basement. Relax. It just doesn’t matter.

From ACA (Affordable Care Act) to ZD (Zero Defects), healthcare has long been known as an “acronym rich” industry. But, among business communications, it’s also known for something else: buzzwords.The problem with buzzwords, in healthcare and other industries, isn’t that everyone is using them. The problem is, they’re poorly defined, and everyone is using the same words to mean different things.