Our Latest & Greatest Ideas

When thinking of direct mail, you may think of the magazines, postcards, and promotional letters that end up in the round file. While some pieces of direct mail are destined for the trash, the marketing channel is far from irrelevant. Direct mail is making a comeback, and for good reason.

Spoiler alert: the answer is no. Business cards are definitely not obsolete, but they’re certainly not the networking currency that they used to be, either. So the question isn’t really whether people still use business cards or not. The question is how they use them.

At Hencove, we believe the best brand stories are authentic, relevant and thoughtful. Your brand story is communicated in countless ways and places. From your website to your business cards to your employees to your social media profiles, every brand touch point is a chance to tell your story in a unique and compelling way. And because we’re old school and like to read physical, printed books, we like to think of the logo as the cover to your brand story.