Our Latest & Greatest Ideas

At Hencove, we believe the best brand stories are authentic, relevant and thoughtful. Your brand story is communicated in countless ways and places. From your website to your business cards to your employees to your social media profiles, every brand touch point is a chance to tell your story in a unique and compelling way. And because we’re old school and like to read physical, printed books, we like to think of the logo as the cover to your brand story.

Healthcare is an industry prone to change. Patient populations evolve constantly as new generations bring new habits, values, expectations and needs. For healthcare providers, keeping pace is a challenge. Whether we like it or not, today’s patients are consumers. Healthcare orgniazations need to recognize this and ask themselves the question: how can we create customer loyalty?

Not surprisingly, we get asked a lot, “Does my major matter?” Inquiring college students want to know what’s going to set them up for a successful career in marketing. And, nervous parents ask with the hope of keeping their kids out of the basement. Relax. It just doesn’t matter.