Our Latest & Greatest Ideas

As we conclude 2018, we dug through the archives to see which blogs were most popular from the year. Thanks for tuning in and we hope you continue to stick with us to hear our wackiest, smartest, and most random thoughts on all things marketing.

Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.

Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.