Our Latest & Greatest Ideas

“We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon,” said Bezos. In fact, Amazon traded presentations for employee written memos long ago. The reason? Bezos believes that not only is it harder to write a six-page memo versus a 20-page presentation, he thinks memos do a better job of delineating what’s important. While we wouldn’t necessarily suggest ditching PowerPoint entirely, we do encourage Amazon’s way of thinking. By challenging conventions and finding new ways to work and think, we can open our minds to new possibilities, opportunities, and solutions. So, the next time you’re feeling stuck with your presentation, consider the following ideas…

Congratulations; it’s a brand! The birth of brands, much like babies, brings excitement, new challenges, and constant responsibility. That’s why we call ourselves brand caretakers. And, we’re here to suggest a few ways to take better care of yours. Much like one’s own children, your brand is both a part of you and a reflection of you. Make sure you care for it every step of the way.

Spring’s arrival brings new energy, and as the sun grows stronger and the light’s angle changes, we begin to see our world anew. It’s the perfect time of year to hold your brand up to that brighter light and see if it still matches the freshness and vibrancy we feel during these warming days. We offer a few ideas for greeting the season and, yes, putting a spring back in your brand’s step.