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As a creative marketing and communications agency, asking questions is central to who we are and what we do. Practically speaking, questions help us understand our clients and their needs. But, questions play a deeper role than formulating a to do list.

August 2, 2018 World Cup Ads and the Power of Video Marketing The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come. Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively. Tagged: advertising, best practices Comment July 3, 2018 Special Delivery: B2B Lessons from B2C Subscription Boxes The home-delivered subscription service market is feeling boxed in. In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it? The truth is, like many other industries, it’s both. Tagged: B2B, best practices, client relations Comment June 13, 2018 Two Brands Are Better Than One The old adage “one plus one equals three,” has proven itself to be remarkably applicable in branding. When two brands come together, not as a merger but as a joint partnership, it’s called co-branding. The brands join forces and pool their resources in order to increase brand awareness or reach higher customer value and retention. All it takes is one common factor, either a shared audience or goal, to generate a bigger presence with half the effort spent. Many marketing collaborations are developed between brands occupying similar markets. In other cases, seemingly unrelated brands can fuse together to create something powerful. Great things can happen when brands look outside of their own locale and align themselves with unlikely but compatible partners that share similar brand promises. A cross-pollination between two radically different brands could be achieved by: Tagged: branding, advertising, new business 1 Comment May 23, 2018 The Power of Why As a creative marketing and communications agency, asking questions is central to who we are and what we do. Practically speaking, questions help us understand our clients and their needs. But, questions play a deeper role than formulating a to do list. Perhaps the power of questions is best on display through our process of rebranding a business. At Hencove, a rebrand is an intensely thoughtful process. We believe that in order to create a new look, feel, and story that is authentic to a business, we must first deeply understand who our client is, who they aspire to be, and how they hope to differentiate themselves in their industry. Tagged: best practices, branding, thought leadership Comment May 9, 2018 Semicolon? More like, Semi-confusing Stop us if you’ve heard this one: What did the semicolon get after breaking the grammar law? Two consecutive sentences. Jokes aside, the dreaded and often misunderstood semicolon has been the cause of much consternation among countless writers, young and old.

This upcoming Saturday is the 144th running of horse racing’s most famous event – the Kentucky Derby. Even for the most casual of fans, the tradition, and pomp of Churchill Downs, combined with the thrill of the “greatest two minutes in sports” make for a must-watch event. The power of sports is when they transcend beyond a score-keeping, win-loss construct to become a true inspiration for our lives. In 2009, the Kentucky Derby offered just such a moment. That year, on a muddy, sloppy track, a little-known horse, running at long odds to win, made a last-to-first dash into the history books. When that horse, Mine That Bird, stormed across the finish, it gave all of us a powerful reminder to think about each time we step to the starting gate.