Our Latest & Greatest Ideas

Here at Hencove we’re storytellers; we help brands find their own voice, craft their story, and engage audiences. Of course, as storytellers, we always enjoy and seek out a good story – which got us thinking. So, we decided to compile our recent favorite books into a list in our newest edition of “Hencove Recommends.”

Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

<p style="white-space: pre-wrap;">The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a <a href="https://www.youtube.com/watch?v=koPmuEyP3a0">long ad or a short film</a>, depending on your sensibilities about such things.