Our Latest & Greatest Ideas

Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.

Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.

January 24, 2019 Gillette’s “We Believe” ad – a bold step, but was it the right one? The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a long ad or a short film, depending on your sensibilities about such things. Tagged: advertising, branding, public relations Comment January 15, 2019 The Polarizing Oxford Comma Explained Defended as a signal of clarity, ridiculed as an unnecessary annoyance, nothing ignites the fire of a grammarian quite like the Oxford comma. If you’ve been lucky enough to have a teacher, colleague, or boss who was particularly passionate about the subject, then you may know that this punctuation easily ruffles feathers (just like the misunderstood semicolon). Tagged: writing Comment January 8, 2019 Copywriting: When less is more “For sale: Baby shoes, never worn.” The above sentence is attributed to Ernest Hemingway, who allegedly bet his friends that he could write an entire story in just six words. As the apocryphal story goes, he wrote the one-sentence story on a bar napkin, passed it around, and promptly collected his winnings. Regardless of whether Hemingway wrote that story, it reminds us of an important writing maxim: longer does not always equal better. Tagged: writing Comment January 2, 2019 New Year’s Resolution: Adding Google Tag Manager to Your Website New Year’s Resolutions come in many shapes and sizes. Eat less. Exercise more. Sleep better. Be more positive. We’d like to add another for your consideration: adding Google Tag Manager (GTM) to your website. Consider this a quick, crash course on the topic. Increasing in popularity in recent years, tag management tools have become a best-practice tool to deploy on websites. Tagged: SEO Comment December 19, 2018 Hencove’s Top Blogs of 2018 As we conclude 2018, we dug through the archives to see which blogs were most popular from the year. Thanks for tuning in and we hope you continue to stick with us to hear our wackiest, smartest, and most random thoughts on all things marketing. Tagged: B2B, best practices, hencove recommends Comment October 30, 2018 Halloween’s Best Candy Brands Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives. Tagged: branding, advertising, hencove recommends 1 Comment October 19, 2018 Google Ads is Making ‘Exact Match’ Less Exact for Search Term Targeting Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform. Tagged: advertising, SEO 1 Comment September 4, 2018 Google Ads – Search Ads Expand in Length Google recently rolled out its newest change to Google Ads’ text-based search ads. This the second time in the past few years that Google has made such a change; the last being in mid-2016, with the changes taking place in January 2017.