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<p style="white-space: pre-wrap;">The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a <a href="https://www.youtube.com/watch?v=koPmuEyP3a0">long ad or a short film</a>, depending on your sensibilities about such things.

January 24, 2019 Gillette’s “We Believe” ad – a bold step, but was it the right one? The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a long ad or a short film, depending on your sensibilities about such things. Tagged: advertising, branding, public relations Comment January 15, 2019 The Polarizing Oxford Comma Explained Defended as a signal of clarity, ridiculed as an unnecessary annoyance, nothing ignites the fire of a grammarian quite like the Oxford comma. If you’ve been lucky enough to have a teacher, colleague, or boss who was particularly passionate about the subject, then you may know that this punctuation easily ruffles feathers (just like the misunderstood semicolon).

"For sale: Baby shoes, never worn." The above sentence is attributed to Ernest Hemingway, who allegedly bet his friends that he could write an entire story in just six words. As the apocryphal story goes, he wrote the one-sentence story on a bar napkin, passed it around, and promptly collected his winnings. Regardless of whether Hemingway wrote that story, it reminds us of an important writing maxim: longer does not always equal better.