Our Latest & Greatest Ideas

Never let a friend lose his swagger. At first glance, Old Spice’s newest campaign appears to be just another offbeat attempt at selling young men a way to smell better. But a deeper dive into the brand’s latest integrated marketing campaign reveals that the decades old Procter & Gamble consumer brand might be taking a few pages out of the B2B marketing playbook, all while schooling us in our own classroom at the same time.

It’s inescapable. Someone on your social media feeds is looking for a recommendation. Everyone has an opinion or a favorite to share. No, we’re not referring to the latest fad diet, but rather podcasts. Podcasts continue to pop-up regularly and there are a ton to choose from. One recent survey estimates that there are around 700,000 podcasts in circulation with about 30 million individual episodes floating out there.

At the 92nd Scripps National Spelling Bee, Sohum Sukhatankar, 13, received a share of the prize after correctly spelling “pendeloque.” This year, the citizens of his home state of Texas struggled with “beautiful.” The National Spelling Bee concluded last night in an unprecedented 8-way championship tie, where the contestants spelled words that most of us have likely never heard used in a sentence. The contestants couldn’t get any help when it comes to spelling those tricky words, other than clues like origin and definition.