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Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

<p style="white-space: pre-wrap;">The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a <a href="https://www.youtube.com/watch?v=koPmuEyP3a0">long ad or a short film</a>, depending on your sensibilities about such things.

January 24, 2019 Gillette’s “We Believe” ad – a bold step, but was it the right one? The Most Important Thing on the Internet recently was Gillette’s new publicity campaign focused on the behavior of men. The conversation starts with the web video Gillette posted, which is either a long ad or a short film, depending on your sensibilities about such things. Tagged: advertising, branding, public relations Comment January 15, 2019 The Polarizing Oxford Comma Explained Defended as a signal of clarity, ridiculed as an unnecessary annoyance, nothing ignites the fire of a grammarian quite like the Oxford comma. If you’ve been lucky enough to have a teacher, colleague, or boss who was particularly passionate about the subject, then you may know that this punctuation easily ruffles feathers (just like the misunderstood semicolon).