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How a company shares bad news and what it does next can determine the impact on its reputation for years to come. Capital One chose to manage the crisis quietly and internally, handling customer concerns and complaints behind closed doors, but not every company can (or should) follow that approach. Here are some quick tips to proactively share bad news.

You never get a second chance to make a great first impression. Every day, we form lasting impressions on new people, places, and products that we encounter. Have you ever thought what first impression your business is creating? Is it positive or negative? Well before you’ve finished your first PowerPoint slide or made it halfway through your elevator pitch, a potential client has already formed a view of your company.

Three words make a financial industry marketer’s hair stand up on the back of their neck: social media compliance. Social media compliance is a relatively straightforward concept: it means following a set of rules when using social media to engage with an audience. Yet in practice, social media compliance isn’t always that simple. Developing and executing an effective social media plan is challenging for any company, and it becomes particularly difficult for brands in highly regulated industries like finance. Marketers need to understand not just best general social media practices, but also the specific regulations and laws that govern how organizations present information in public.