Our Latest & Greatest Ideas

As we dive into a new year, we’re excited to welcome a new team member. Erin Eby joins the Cove as Brand Director, bringing deep and wide experience in branding, art direction, storytelling, and marketing. Her travels have taken her around the globe, literally, offering expertise to companies of all shapes and sizes. Clients across a broad range of sectors have benefitted from her creative thinking, including healthcare, tech, and consumer packaged goods. We chatted with Erin specifically about branding, how it supports marketing, and what she’s learned from her experience.

The healthcare industry has been under fire for rising costs. It’s currently outpacing national GDP growth and will make up one-fifth of our nation's total spending in the next few years. Amidst this, healthcare providers are spending millions on … rebrands?

More than 20 years ago, Bill Gates issued his now-famous “content is king” line in discussing how the then-nascent Internet would become a marketplace to easily distribute and commodify information.