Our Latest & Greatest Ideas

At Hencove, we constantly strive for perfection, but sometimes a mistake falls through the cracks. Just recently, we put together a promotional email for a client, not noticing that a “the” was missing in the second sentence. Nobody’s perfect, but you never want a simple mistake to distract from great work. In an ideal world, we would have copyediting elves below our desks that could pop up and do a quick check whenever we write something important. Unfortunately, we don’t have elves, but we do have ourselves. With a little training and a shift in thinking, you can be a better editor, for yourself and your colleagues.

Yes, we’re those people who watch the Super Bowl for the commercials. And as marketers, we can’t help but be Monday morning quarterbacks—evaluating, critiquing, and applauding this year’s crop of ads, or as we like to say, the most expensive 30 seconds of a brand’s life. Coming off the excitement of the halftime show, and a stunning come-from-behind win by the Chiefs, our team shuffled through the ads to pull which spots we liked, which puzzled us, and which simply let us down.

In December 2019, an article published by The Verge exposed a toxic work culture at Away. Employees reported verbal abuse, bullying, and other transgressions, all amplified by a grow-at-all-costs mentality. Away is a direct-to-consumer travel brand best known for their crayon-colored, hard-shell suitcases, with prices starting at $225 and climbing quickly from there. Founded in 2015, Away has become a poster child for success, led by two female co-founders, and valued at $1.4 billion.