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You never get a second chance to make a great first impression. Every day, we form lasting impressions on new people, places, and products that we encounter. Have you ever thought what first impression your business is creating? Is it positive or negative? Well before you’ve finished your first PowerPoint slide or made it halfway through your elevator pitch, a potential client has already formed a view of your company.

Three words make a financial industry marketer’s hair stand up on the back of their neck: social media compliance. Social media compliance is a relatively straightforward concept: it means following a set of rules when using social media to engage with an audience. Yet in practice, social media compliance isn’t always that simple. Developing and executing an effective social media plan is challenging for any company, and it becomes particularly difficult for brands in highly regulated industries like finance. Marketers need to understand not just best general social media practices, but also the specific regulations and laws that govern how organizations present information in public.

Never let a friend lose his swagger. At first glance, Old Spice’s newest campaign appears to be just another offbeat attempt at selling young men a way to smell better. But a deeper dive into the brand’s latest integrated marketing campaign reveals that the decades old Procter & Gamble consumer brand might be taking a few pages out of the B2B marketing playbook, all while schooling us in our own classroom at the same time.