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The healthcare industry has been under fire for rising costs. It’s currently outpacing national GDP growth and will make up one-fifth of our nation's total spending in the next few years. Amidst this, healthcare providers are spending millions on … rebrands?

More than 20 years ago, Bill Gates issued his now-famous “content is king” line in discussing how the then-nascent Internet would become a marketplace to easily distribute and commodify information.

How a company shares bad news and what it does next can determine the impact on its reputation for years to come. Capital One chose to manage the crisis quietly and internally, handling customer concerns and complaints behind closed doors, but not every company can (or should) follow that approach. Here are some quick tips to proactively share bad news.