Our Latest & Greatest Ideas

Organizations have made several adjustments to their business plans due to the coronavirus pandemic, including becoming part of what Time Magazine termed, “The world’s biggest working from home experiment.” The coronavirus has forced companies to shift work spaces from offices to homes. At the snap of a finger, productive remote work became an essential element to running a successful business. While it’s preferable to be prepared and have established policies in place, in times of crisis or under quickly changing circumstances, that may not be feasible. However, despite little prep time, there are steps employers can take, without major overhaul, to improve the engagement and productivity of a remote work force.

At Hencove, we constantly strive for perfection, but sometimes a mistake falls through the cracks. Just recently, we put together a promotional email for a client, not noticing that a “the” was missing in the second sentence. Nobody’s perfect, but you never want a simple mistake to distract from great work. In an ideal world, we would have copyediting elves below our desks that could pop up and do a quick check whenever we write something important. Unfortunately, we don’t have elves, but we do have ourselves. With a little training and a shift in thinking, you can be a better editor, for yourself and your colleagues.

Yes, we’re those people who watch the Super Bowl for the commercials. And as marketers, we can’t help but be Monday morning quarterbacks—evaluating, critiquing, and applauding this year’s crop of ads, or as we like to say, the most expensive 30 seconds of a brand’s life. Coming off the excitement of the halftime show, and a stunning come-from-behind win by the Chiefs, our team shuffled through the ads to pull which spots we liked, which puzzled us, and which simply let us down.