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The scales have finally tipped in 2021 with video going from a nice-to-have to commonplace occurrence in a marketer’s toolbox. More than 80% of marketers surveyed said that they used videos to effectively generate leads and increase sales in 2021.

We’ve all heard (read: rolled our eyes at) an over-the-top quote about inspiring “change” in our lives, but deep down we know that change can be good, and sometimes even necessary. If your organization is considering a major brand change such as renaming, it’s important to do it the right way and for the right reasons.

Just as LinkedIn is a powerful tool for individuals to grow their personal networks, companies are quickly recognizing the applicability of LinkedIn to help grow a brand’s presence and platform. Through both organic and paid options, LinkedIn offers businesses the opportunity to connect with new audiences and create deeper engagement with existing contacts.