Our Latest & Greatest Ideas

Public Relations. Media Relations. Publicity. Thought Leadership. Whatever we call it, it’s clear that PR plays a crucial role in maintaining a positive reputation, building brand recognition, establishing a company or individual as a thought leader, and even managing through times of crisis. But finding the right recipe to boost your brand’s visibility can be challenging. That’s why finding the perfect PR partner is key to your success.

A recent LinkedIn post claimed that ChatGPT is like a free employee. Disclaimer: if you know how to use it properly. After our eyes stopped rolling, we thought, what if ChatGPT was a colleague at Hencove—and how would we rate their performance during an annual review? So, without further ado, we’re pleased to introduce you to our newest colleague, Rob Ott, a three-month-old chatbot.

As marketers, we have acutely high expectations for brands on Super Bowl Sunday. After all, we know the stakes are high for brands to make the most of being on the big stage. While we went into the night optimistic about this year’s contenders, overall, we left wanting more … humor, wonder, emotion…anything! Nonetheless, a few standouts had us chuckling, crying, and scratching our heads.