Our Latest & Greatest Ideas

We’re thrilled to welcome Claire Collins to our team as a junior graphic designer! We chatted with Claire about what inspired her to study graphic design, how she sees design fitting into B2B marketing, and what she’s been crocheting lately.

Generating quality leads, or convincing prospects to share their contact information, takes more than just sticking a form on your website. Marketing serves as a pivotal first step in building trust among your audience, and ultimately, feeding the sales funnel. Before investing in every lead gen tactic under the sun, consider these seven tried-and-true B2B channels that will have leads lining up at your door.

Every generation of the workforce has its own distinct buying patterns and brand expectations. But capturing the attention of Boomers, Gen Z’s, and everyone in between can be a delicate balance of emojis, emails, and engaging content. As you look to tailor your marketing strategy to your target audience, it’s important to understand which tactics best resonate with each generation.