Our Latest & Greatest Ideas

We sat down with Will Macowski, Senior Creative Director at Hencove, for a nostalgic conversation about hitting his six-year Hencoversary. Will told us about the first time he met Daniel, the importance of communication, why creativity is key in B2B marketing, and his biggest design pet peeve. Oh, and can’t forget about his theme song. Congrats on six years, Will!

Companies can’t afford their marketing. There, we said it. Well, they can afford it, but they can’t afford to build their in-house teams with the complete breadth and depth they want or need. Whether your marketing team is 1, 10, or 50 people, there’s always another area of specialization or expertise that would be nice to have, but can you really afford … a dedicated voice search engine optimization specialist?! The reality is, creativity may be an unlimited resource, but marketing budgets are finite.

If you’re surprised or confused by Twitter’s overnight rebrand to X, join the club. Okay, we <em>kind of </em>get it—new leadership comes in and has big plans for the brand—but rushing change on this scale is a marketer’s worst nightmare. X doesn’t always mark the spot. If you’re ready to rebrand, we suggest staying true to a few core steps.