Our Latest & Greatest Ideas

What do Dr. Jen Welter, the first female NFL coach, and Eckhart Tolle, a spiritual speaker and author, have in common? Expertise. Credibility. Influence. All aspects of a sought-after thought leader. Relating to marketing, we hear the term “thought leadership” thrown around in a lot of meetings. But it’s not just another buzzword. Engaging experts in your organization and elevating their voice to build brand recognition is an effective strategy.

Sometimes marketing can feel like a show-and-tell activity. Instead of only focusing on telling prospects about your product or service, you can utilize case studies to show real-world results. Learn why incorporating case studies into your content marketing mix is essential to establishing expertise.

We’re thrilled to welcome Claire Collins to our team as a junior graphic designer! We chatted with Claire about what inspired her to study graphic design, how she sees design fitting into B2B marketing, and what she’s been crocheting lately.