Our Latest & Greatest Ideas

From the McKinsey Design Index to Dieter Rams, we investigate whether good design matters, how we know what good is, and why we get stuck in creating something worthy of the name. We know good design is valuable, so why can’t we all agree on what good design looks like?

Both icons and illustrations communicate and enhance brand cohesion, but their contextual purposes, means of delivery, and marketing impact vary. At the same time, icons and illustrations can complement each other in different design contexts. So, who wins? The next time you find yourself debating icons, illustrations, or a healthy balance of both, consider the purpose of adding these visual elements into your marketing.

Most people pick a favorite color based on a feeling. But when it comes to B2B brand decisions, the process of choosing a color is a bit more complex, especially since up to 90% of an individual’s initial impression of a company or product is based on color. Often used to subconsciously increase brand recognition and provoke certain emotions within your target audience, color psychology is a powerful tool in marketing.