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Getting started is the most difficult part of any endeavor. Achieving accessibility in your marketing strategy is no exception. Identifying all the changes you need to make is overwhelming enough, let alone putting them into practice. If you’re feeling stuck on where to start, follow our tried-and-true steps for creating inclusionary content and resources. After all, the journey to achieve an inclusive industry is a group effort.

Nobody personifies “do your part” better than Hencove alum, Gordon Wayne. Unhoused after high school, Gordon was applying to colleges out of his car and in between 10-hour shifts at a local amusement park. His dedication paid off by earning a full scholarship to Boston College, and later, a Hencove Marketing internship in the Summer of 2022. Before Gordon embarked on his next academic chapter at the University of Georgia School of Law, he shared what he's accomplished so far in the face of adversity and why he thinks marketing is essential in his life’s mission to end homelessness in America.

It sounds so simple: knowing who you are and what you do. But I think most people, and businesses, are on a continuous journey of self-discovery. And I’m not sure if it ever really ends. Certainly, as a brand, getting to know yourself—understanding how your product works, recognizing how to provide value to customers, and representing your own company values—is a dynamic, ever-evolving practice.