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If you’re surprised or confused by Twitter’s overnight rebrand to X, join the club. Okay, we <em>kind of </em>get it—new leadership comes in and has big plans for the brand—but rushing change on this scale is a marketer’s worst nightmare. X doesn’t always mark the spot. If you’re ready to rebrand, we suggest staying true to a few core steps.

It’s easy to quit when the potential of failure comes into frame. As marketers, we need to rewire how we have traditionally thought and spoken about failure. Failure is not an inhibitor of progress, it is a moment for reflection and growth. To make strides, we must be honest with ourselves, and ask: What went well? What could be improved? What would we do differently? And with these answers, we can go forth with more knowledge and a smaller margin of error.

Getting started is the most difficult part of any endeavor. Achieving accessibility in your marketing strategy is no exception. Identifying all the changes you need to make is overwhelming enough, let alone putting them into practice. If you’re feeling stuck on where to start, follow our tried-and-true steps for creating inclusionary content and resources. After all, the journey to achieve an inclusive industry is a group effort.