Our Latest & Greatest Ideas

Most people pick a favorite color based on a feeling. But when it comes to B2B brand decisions, the process of choosing a color is a bit more complex, especially since up to 90% of an individual’s initial impression of a company or product is based on color. Often used to subconsciously increase brand recognition and provoke certain emotions within your target audience, color psychology is a powerful tool in marketing.

We sat down with Will Macowski, Senior Creative Director at Hencove, for a nostalgic conversation about hitting his six-year Hencoversary. Will told us about the first time he met Daniel, the importance of communication, why creativity is key in B2B marketing, and his biggest design pet peeve. Oh, and can’t forget about his theme song. Congrats on six years, Will!

Companies can’t afford their marketing. There, we said it. Well, they can afford it, but they can’t afford to build their in-house teams with the complete breadth and depth they want or need. Whether your marketing team is 1, 10, or 50 people, there’s always another area of specialization or expertise that would be nice to have, but can you really afford … a dedicated voice search engine optimization specialist?! The reality is, creativity may be an unlimited resource, but marketing budgets are finite.