Our Latest & Greatest Ideas

Companies can’t afford their marketing. There, we said it. Well, they can afford it, but they can’t afford to build their in-house teams with the complete breadth and depth they want or need. Whether your marketing team is 1, 10, or 50 people, there’s always another area of specialization or expertise that would be nice to have, but can you really afford … a dedicated voice search engine optimization specialist?! The reality is, creativity may be an unlimited resource, but marketing budgets are finite.

If you’re surprised or confused by Twitter’s overnight rebrand to X, join the club. Okay, we <em>kind of </em>get it—new leadership comes in and has big plans for the brand—but rushing change on this scale is a marketer’s worst nightmare. X doesn’t always mark the spot. If you’re ready to rebrand, we suggest staying true to a few core steps.

It’s easy to quit when the potential of failure comes into frame. As marketers, we need to rewire how we have traditionally thought and spoken about failure. Failure is not an inhibitor of progress, it is a moment for reflection and growth. To make strides, we must be honest with ourselves, and ask: What went well? What could be improved? What would we do differently? And with these answers, we can go forth with more knowledge and a smaller margin of error.