We all want a human touch in our brand, but we don’t always have the budget or time required for custom photography. Alas, our reliance on stock photos continues to grow. But while we’re buying up more and more imagery, we’re doing so from the same two or three libraries. Not to mention stock photography’s lack of diversity, hokey scenes, and shortage of visual variety. To stand out with stock, follow these strategies and tools to avoid the trap of sameness.
We all bring our unique, personal brands to the workplace. Yet we don’t show up to our jobs with a user manual on “how to work with me.” A personal user manual can give colleagues a baseline understanding of who you are and how to engage with you most productively. Tony shared his personal brand—pass on the compliment sandwich, please—and showed us how the art of introspection can create a common ground to be more open and honest with each other.
Ever passed on a video project due to money, time, or talent? We get it. A highly produced video takes time and isn’t cheap. We’ve pioneered the Billboard-Style Video to make video more accessible from a budget, production, and user standpoint. Without sacrificing style or quality, we’re all about creating video-based marketing tools that are attainable for businesses of all sizes.