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Group brainstorms are a great way to invite diverse perspectives, allowing one person’s idea to inspire another’s until you’ve reached an innovative solution that you probably wouldn’t have on your own. The challenge with group brainstorms? They’re easy to botch. Follow these rules of the road to help you lead and participate in effective brainstorming.

From the McKinsey Design Index to Dieter Rams, we investigate whether good design matters, how we know what good is, and why we get stuck in creating something worthy of the name. We know good design is valuable, so why can’t we all agree on what good design looks like?

Both icons and illustrations communicate and enhance brand cohesion, but their contextual purposes, means of delivery, and marketing impact vary. At the same time, icons and illustrations can complement each other in different design contexts. So, who wins? The next time you find yourself debating icons, illustrations, or a healthy balance of both, consider the purpose of adding these visual elements into your marketing.