Our Latest & Greatest Ideas

Ever passed on a video project due to money, time, or talent? We get it. A highly produced video takes time and isn’t cheap. We’ve pioneered the Billboard-Style Video to make video more accessible from a budget, production, and user standpoint. Without sacrificing style or quality, we’re all about creating video-based marketing tools that are attainable for businesses of all sizes.

Hot take: I’m against the “Send Later” feature in Outlook. The issue of thinking for our email recipients doesn’t just apply to how we communicate with other people. It also applies to the world of marketing and how brands communicate with their audiences. The next time you’re about to make an important marketing decision, consider if you can accurately predict what your audience is thinking and what they want. If not, and that’s likely the case, pick a path that optimizes for options. Give your audiences the flexibility to engage in whatever way they want.

Emotional marketing isn’t just for the B2C industry. More and more B2B companies are shifting their story from “what we do and deliver” to “what we can enable for you” to create stronger emotional engagement with customers. These companies aren’t just in their feelings, using empathy in your marketing through your tone and visuals can make buyers feel more understood and influence buyer behavior.