Our Latest & Greatest Ideas

SafeRide Health is setting the pace for non-emergency medical transportation. After nearly 10 years in business, SafeRide’s brand identity and narrative needed to catch up to its industry-leading technology. Shortly after wrapping up a rebrand and new website launch, we checked in with Ashley Roberts, Senior Director of Marketing. Ashley walked us through the decision to rebrand, the early impact of the new brand, and how a refresh will help SafeRide continue to be a driving force in healthcare transformation.

We all want a human touch in our brand, but we don’t always have the budget or time required for custom photography. Alas, our reliance on stock photos continues to grow. But while we’re buying up more and more imagery, we’re doing so from the same two or three libraries. Not to mention stock photography’s lack of diversity, hokey scenes, and shortage of visual variety. To stand out with stock, follow these strategies and tools to avoid the trap of sameness.

We all bring our unique, personal brands to the workplace. Yet we don’t show up to our jobs with a user manual on “how to work with me.” A personal user manual can give colleagues a baseline understanding of who you are and how to engage with you most productively. Tony shared his personal brand—pass on the compliment sandwich, please—and showed us how the art of introspection can create a common ground to be more open and honest with each other.