Our Latest & Greatest Ideas

We all bring our unique, personal brands to the workplace. Yet we don’t show up to our jobs with a user manual on “how to work with me.” A personal user manual can give colleagues a baseline understanding of who you are and how to engage with you most productively. Tony shared his personal brand—pass on the compliment sandwich, please—and showed us how the art of introspection can create a common ground to be more open and honest with each other.

Ever passed on a video project due to money, time, or talent? We get it. A highly produced video takes time and isn’t cheap. We’ve pioneered the Billboard-Style Video to make video more accessible from a budget, production, and user standpoint. Without sacrificing style or quality, we’re all about creating video-based marketing tools that are attainable for businesses of all sizes.

Hot take: I’m against the “Send Later” feature in Outlook. The issue of thinking for our email recipients doesn’t just apply to how we communicate with other people. It also applies to the world of marketing and how brands communicate with their audiences. The next time you’re about to make an important marketing decision, consider if you can accurately predict what your audience is thinking and what they want. If not, and that’s likely the case, pick a path that optimizes for options. Give your audiences the flexibility to engage in whatever way they want.