Our Latest & Greatest Ideas

Although marketers are skilled in many departments, even <em>we</em> can’t see into the future. So, why are we still using an Annual Marketing Plan to strategize for the year ahead? From priorities to pandemics, a lot can change within 12 months and it’s important to revise and adapt along the way. We present to you, our proposal to adopt a Marketing Alignment Plan, a dynamic approach that prevents you from spending the whole year planning and saves you some time for doing.

SafeRide Health is setting the pace for non-emergency medical transportation. After nearly 10 years in business, SafeRide’s brand identity and narrative needed to catch up to its industry-leading technology. Shortly after wrapping up a rebrand and new website launch, we checked in with Ashley Roberts, Senior Director of Marketing. Ashley walked us through the decision to rebrand, the early impact of the new brand, and how a refresh will help SafeRide continue to be a driving force in healthcare transformation.

We all want a human touch in our brand, but we don’t always have the budget or time required for custom photography. Alas, our reliance on stock photos continues to grow. But while we’re buying up more and more imagery, we’re doing so from the same two or three libraries. Not to mention stock photography’s lack of diversity, hokey scenes, and shortage of visual variety. To stand out with stock, follow these strategies and tools to avoid the trap of sameness.