Our Latest & Greatest Ideas

To share insight into Hencove’s unique company culture, we sat down with two team members from different teams—a Bee and a Blobfish—discuss their perspectives on work, life, and creative collaboration during their eight-plus combined years at the ‘Cove.

Clients often ask us for help with their brand story. Now, we could easily approach each scenario with a similar strategy, but developing a unique brand identity in complex industries requires careful, thoughtful, and creative solutions, not off-the-shelf templates. Instead, we think through the context of the work and choose a solution that will get us to a strong result for their specific circumstances.

Although marketers are skilled in many departments, even <em>we</em> can’t see into the future. So, why are we still using an Annual Marketing Plan to strategize for the year ahead? From priorities to pandemics, a lot can change within 12 months and it’s important to revise and adapt along the way. We present to you, our proposal to adopt a Marketing Alignment Plan, a dynamic approach that prevents you from spending the whole year planning and saves you some time for doing.