Our Latest & Greatest Ideas

We’ll admit it: we don’t open all our emails (except from clients, of course). Marketers are people too, you know! And when it comes to email marketing, this duality is key. With both our knowledge as consumers and insights as professionals, we know how to get your emails the attention they deserve. From crafting compelling subject lines to finetuning your email frequency, we offer a set of tactics to help your marketing emails win in the battle of the inbox.

With differing schedules, preferences, and ongoing projects in the mix, coordinating company-wide events—and ensuring they’re valuable—can be a challenge. After a decade of trialing new approaches to planning our all-hands meetings and collecting postliminary feedback, we’ve finally hit a sweet spot. We outline the practical tips and tricks we’ve accumulated over the years to empower your organization to host successful team events.

This May, we gathered in person for our annual team retreat, which was made extra special by celebrating Hencove’s 10th anniversary. To commemorate this milestone, we spent two days reflecting on our accomplishments, identifying growth opportunities, and learning about the importance of connections. After exploring the many facets of connectedness, we share three of our top takeaways from our retreat on what it means to be a good marketer, teammate, and leader.