Our Latest & Greatest Ideas

With more than 100 million monthly Spotify listeners and a North American tour generating $2.2 billion, Taylor Swift’s economic and cultural influence is otherworldly. Shortly after making her WAG debut earlier this fall, the NFL decided to capitalize on her newfound love of football (and Kansas City Chiefs tight end, Travis Kelce), converting their social channels to part-time fan pages. As Swifties ourselves, we've compiled four marketing lessons we can take away from the NFL's latest (and greatest) marketing campaign.

To share insight into Hencove’s unique company culture, we sat down with two team members from different teams—a Bee and a Blobfish—discuss their perspectives on work, life, and creative collaboration during their eight-plus combined years at the ‘Cove.

Clients often ask us for help with their brand story. Now, we could easily approach each scenario with a similar strategy, but developing a unique brand identity in complex industries requires careful, thoughtful, and creative solutions, not off-the-shelf templates. Instead, we think through the context of the work and choose a solution that will get us to a strong result for their specific circumstances.