Our Latest & Greatest Ideas

As a B2B marketer, one of the worst nightmares you face is the dreaded content graveyard—where your well-crafted posts go to die, buried under low engagement and minimal reach. But don’t let your content rest in peace just yet—there are ways to resurrect it and keep your strategy lively and engaging. In honor of the upcoming holiday, we present our “spooktacular” ideas to keep your content alive and thriving.

Nearly a year ago, LinkedIn launched its “No One Knows What You Do” campaign, which ventured over industry lines into the cool-yet-casual realm of B2C storytelling, poking fun at the ever-complicated task of explaining our work to loved ones. Not only did it make us laugh—it got us B2B marketers thinking. It’s time that other B2B companies follow LinkedIn’s lead: shake up the script, blur the lines, and borrow some tips from the relatable, personalized, and creative playbook of B2C marketing.

After a downturn in business conference attendance for several years, 2024 has seen a dramatic rebound. We’re not quite ready to call it The Year of the Conference, but by many measures, the resurgence is real. In-person meetings give businesses – and people – the chance to make new connections and form deeper and more meaningful relationships with existing contacts. In light of this conference comeback, we’ve outlined five ways your team can make the most of the investment.