Our Latest & Greatest Ideas

Rebrands are a great way to connect with consumers, adapt to an evolving market, and drive positive change for your company. But just like the start of any healthy relationship, rebranding your business requires a slow and steady approach—if you move too fast or say the wrong thing, you just might scare off your audience. Here are some lessons in what <em>not</em> to do when approaching your next rebrand.

Are unbranded uniforms the next sponsorship trend in professional track and field? The traditional sponsorship marketing model was challenged recently when a group of Olympic Trial competitors walked across the ultra-branded Eugene arena in head-to-toe logoless gear. Bandit Running is behind this innovative and symbolic response to the current marketing landscape, driven by over-consumption and under-individuality. Run, don’t walk, to our blog for more on this new wave of marketing.

Pride Month is observed in June to commemorate the Stonewall Riots of 1969, a pivotal event in the LGBTQIA+ rights movement. Many corporations launch Pride Month-themed marketing campaigns decorated with rainbows to demonstrate their allyship for the community. While well-intended, these campaigns often oversimplify the meaning of pride, limiting its longevity and potential impact on the community. We outline different ways you and your company can support LGBTQIA+ rights all year round. &nbsp;