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In the B2B world, strong content is a must-have. Through the act of revisiting, revising, re-reading, and repeating, writers gain the perspective to tighten their work, evaluate its impact, and make the most of whatever space they have. To make the most of your editing process, consider these essential tips and tricks for elevating your writing through careful, thoughtful, and intentional revision.

In the B2B world, where finalizing a deal can take months–or even years–prospects interact with your brand multiple times before becoming clients. They see a LinkedIn ad. They read a blog post. They visit a conference booth. This is why brand consistency across all touchpoints is key. In this blog, we outline three essential tools that can help create a strong foundation for your brand identity. From social media to sales interactions, learn more about how your brand can keep it consistent.

We tend to trust what we know, and who we know––that’s what makes word-of-mouth (WOM) marketing such an effective tool. In particular, on-camera interviews with an enthusiastic client can be an incredible asset to your business, helping you celebrate key relationships and achievements that will speak to your strengths and resonate with your target audience. At Hencove, we know just how to make an on-screen interview shine from script to screen. In this blog, we share five game-changing tips for planning an effective customer testimonial that can take your WOM strategy to the next level.