Our Latest & Greatest Ideas

Art museums have a reputation problem, and it isn't going to solve itself. Understandably, large swathes of the population view art museums as elitist and inaccessible, which prevents membership and attendance from truly reflecting the surrounding population in which they exist. And, as essential components of our cultural infrastructure, it's critical that we utilize marketing and branding to combat these negative assumptions and truly thrust art museums back into the hands of their community members.

Every four years, US citizens witness one of the largest and most globally impactful marketing campaigns: the presidential election. At its core, effective marketing is about persuasion. For a presidential candidate to win an election, they must succeed at convincing voters that they’re the right person for the job. We break down the key marketing strategies used in politics and reveal how these same tactics are employed by your favorite soda brands. After all, whether we’re talking about soda or the next leader of the free world, it’s all about how you sell it.

Rebrands are a great way to connect with consumers, adapt to an evolving market, and drive positive change for your company. But just like the start of any healthy relationship, rebranding your business requires a slow and steady approach—if you move too fast or say the wrong thing, you just might scare off your audience. Here are some lessons in what <em>not</em> to do when approaching your next rebrand.