Our Latest & Greatest Ideas

This May, we gathered in person for our annual team retreat, which was made extra special by celebrating Hencove’s 10th anniversary. To commemorate this milestone, we spent two days reflecting on our accomplishments, identifying growth opportunities, and learning about the importance of connections. After exploring the many facets of connectedness, we share three of our top takeaways from our retreat on what it means to be a good marketer, teammate, and leader.

In honor of National Superhero Day, we break down what it truly means to be a hero. From professional mentors to encouraging family members, we’re surrounded by our own everyday heroes, people who push us to be our best and lend a hand when we can’t quite get there. Pulling from the iconic comic characters who shaped the timeless archetype, we share a few valuable leadership lessons and explore how we can embrace them to become an everyday hero for others in our lives.

Account-based marketing (ABM): is it out with the old and in with the new? Maybe. Researchers and marketers everywhere espouse the virtues of ABM, and to be frank, there’s no room, or need, to debate them. But despite the proven pros, ABM doesn’t equally benefit all businesses. As we know well in marketing, there’s never a one-size-fits-all strategy. Instead, we propose an alternative to ABM, cohort-based marketing (CBM), which represents a more practical, realistic, and balanced approach to marketing.