Our Latest & Greatest Ideas

We tend to trust what we know, and who we know––that’s what makes word-of-mouth (WOM) marketing such an effective tool. In particular, on-camera interviews with an enthusiastic client can be an incredible asset to your business, helping you celebrate key relationships and achievements that will speak to your strengths and resonate with your target audience. At Hencove, we know just how to make an on-screen interview shine from script to screen. In this blog, we share five game-changing tips for planning an effective customer testimonial that can take your WOM strategy to the next level.

As a B2B marketer, one of the worst nightmares you face is the dreaded content graveyard—where your well-crafted posts go to die, buried under low engagement and minimal reach. But don’t let your content rest in peace just yet—there are ways to resurrect it and keep your strategy lively and engaging. In honor of the upcoming holiday, we present our “spooktacular” ideas to keep your content alive and thriving.

Nearly a year ago, LinkedIn launched its “No One Knows What You Do” campaign, which ventured over industry lines into the cool-yet-casual realm of B2C storytelling, poking fun at the ever-complicated task of explaining our work to loved ones. Not only did it make us laugh—it got us B2B marketers thinking. It’s time that other B2B companies follow LinkedIn’s lead: shake up the script, blur the lines, and borrow some tips from the relatable, personalized, and creative playbook of B2C marketing.