Our Latest & Greatest Ideas

When’s the last time you checked the expiration date on your brand identity? Now that we’ve finally refreshed our visual and narrative identity to better align with who we are, what we do, and the value we provide others, we’re helping more businesses do the same. In this blog, we share how we knew it was time for Hencove to rebrand and what we learned about timing, teamwork, and trust along the way. Ready to see if your brand passes the sniff test?

<p style="white-space:pre-wrap;" data-rte-preserve-empty="true"><p class="MsoNormal" style="white-space:pre-wrap;" data-rte-preserve-empty="true">The battle between Coke and Pepsi, more formally known as The Cola Wars, is greater than just a soda showdown; it's a marketing masterclass. For over 100 years, these two brands have been battling for your taste buds and loyalty. Whether it's Coke's nostalgic holiday ads or Pepsi's iconic celebrity endorsements, both companies know how to make their mark on consumers. Curious about who's truly winning the brand battle? Crack open a can and read our blog to explore what these brands can teach us about the art of marketing!

<p style="white-space:pre-wrap;" data-rte-preserve-empty="true"><p class="MsoNormal" style="white-space:pre-wrap;" data-rte-preserve-empty="true">At Hencove, we often talk about the strategy of start, stop, continue - or, as we like to think about it: What new strategy should we implement, where can we improve, and which tactics should we dial-up? Before we turn the calendar to 2025, learn how to apply this approach to popular marketing trends so you can set your business up for success in the new year.