Our Latest & Greatest Ideas

<p style="white-space:pre-wrap;" data-rte-preserve-empty="true"><p class="MsoNormal" style="white-space:pre-wrap;" data-rte-preserve-empty="true">At Hencove, we often talk about the strategy of start, stop, continue - or, as we like to think about it: What new strategy should we implement, where can we improve, and which tactics should we dial-up? Before we turn the calendar to 2025, learn how to apply this approach to popular marketing trends so you can set your business up for success in the new year.

In the B2B world, strong content is a must-have. Through the act of revisiting, revising, re-reading, and repeating, writers gain the perspective to tighten their work, evaluate its impact, and make the most of whatever space they have. To make the most of your editing process, consider these essential tips and tricks for elevating your writing through careful, thoughtful, and intentional revision.

In the B2B world, where finalizing a deal can take months–or even years–prospects interact with your brand multiple times before becoming clients. They see a LinkedIn ad. They read a blog post. They visit a conference booth. This is why brand consistency across all touchpoints is key. In this blog, we outline three essential tools that can help create a strong foundation for your brand identity. From social media to sales interactions, learn more about how your brand can keep it consistent.