Our Latest & Greatest Ideas

Nearly a year ago, LinkedIn launched its “No One Knows What You Do” campaign, which ventured over industry lines into the cool-yet-casual realm of B2C storytelling, poking fun at the ever-complicated task of explaining our work to loved ones. Not only did it make us laugh—it got us B2B marketers thinking. It’s time that other B2B companies follow LinkedIn’s lead: shake up the script, blur the lines, and borrow some tips from the relatable, personalized, and creative playbook of B2C marketing.

After a downturn in business conference attendance for several years, 2024 has seen a dramatic rebound. We’re not quite ready to call it The Year of the Conference, but by many measures, the resurgence is real. In-person meetings give businesses – and people – the chance to make new connections and form deeper and more meaningful relationships with existing contacts. In light of this conference comeback, we’ve outlined five ways your team can make the most of the investment.

Art museums have a reputation problem, and it isn't going to solve itself. Understandably, large swathes of the population view art museums as elitist and inaccessible, which prevents membership and attendance from truly reflecting the surrounding population in which they exist. And, as essential components of our cultural infrastructure, it's critical that we utilize marketing and branding to combat these negative assumptions and truly thrust art museums back into the hands of their community members.