Our Latest & Greatest Ideas

In the B2B world, where finalizing a deal can take months–or even years–prospects interact with your brand multiple times before becoming clients. They see a LinkedIn ad. They read a blog post. They visit a conference booth. This is why brand consistency across all touchpoints is key. In this blog, we outline three essential tools that can help create a strong foundation for your brand identity. From social media to sales interactions, learn more about how your brand can keep it consistent.

We tend to trust what we know, and who we know––that’s what makes word-of-mouth (WOM) marketing such an effective tool. In particular, on-camera interviews with an enthusiastic client can be an incredible asset to your business, helping you celebrate key relationships and achievements that will speak to your strengths and resonate with your target audience. At Hencove, we know just how to make an on-screen interview shine from script to screen. In this blog, we share five game-changing tips for planning an effective customer testimonial that can take your WOM strategy to the next level.

As a B2B marketer, one of the worst nightmares you face is the dreaded content graveyard—where your well-crafted posts go to die, buried under low engagement and minimal reach. But don’t let your content rest in peace just yet—there are ways to resurrect it and keep your strategy lively and engaging. In honor of the upcoming holiday, we present our “spooktacular” ideas to keep your content alive and thriving.